This book contains short stories that are full of emotions and creativity. The whole idea was about connecting with listeners through writing in a way that is not only easy to read but is also very entertaining and memorable too.The main marketing technique in this book, by using an interactive reader, is called "The Sounds of Tears". This book shows how an author can use tears as a tool for reading the stories to his or her audience. Tears are depicted as waterfalls on pages of the book which makes them feel more emotional than other illustrations or descriptions. The reader can also ‘tear’ through the pages themselves if they wish to do so.