The description can be a good place for copywriting skills to shine. It needs to be both summary and descriptive.The description is the most important part of the book and it needs to be written well. The copywriting skills that are required in this task are not just any old copywriting skills, but rather basic writing skills that every writer should possess."A description is a story." This is what one of my favorite authors Hisham Matar said when I asked him why he writes about his success stories: "Because I'm vain." And that's what makes me proud as a writer – how much readers love my books and how they connect with them in some way or another.